In case you have not heard, Google has announced*, starting April 21, 2015,
“will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.“
What does this mean?
It means that if you want your site to continue to rank well, or move higher in search engine rankings, you need to make sure your site is mobile responsive. A site that is mobile responsive will adjust how it looks on a mobile device, making the content optimized and easy to read and navigate from a mobile device.
Is my site mobile ready?
You can test how your site looks on a mobile device by going to this URL: https://www.google.com/webmasters/tools/mobile-friendly/ enter in your domain name and see how your site looks.
You can compare what your results are, with how my site looks by entering in yourwebtechteam.com into the mobile friendly URL – and you’ll see my site passed the test! Does yours?
My site isn’t mobile friendly, what do I do?
There’s three things you can do:
- Redesign your site using a mobile responsive theme. This is actually Google’s preferred method of optimizing a site for mobile, using a responsive theme.
- Use a mobile responsive plugin to make the site mobile friendly. This gets the job done, it’s faster and less costly, but not going to give the best result.
- Build a separate mobile friendly site, and send visitors there who visit your main site on mobile. This also gets the job done, but honestly, it requires maintaining two sites and is not the ideal.
We Can Help!
Contact Traci ASAP so we can get your site mobile responsive in time for the April 21st deadline, or as close to that time as possible.